Amplify is a personal brand agency for world-class founders and creators. Founded by Joe Gannon in 2021 and headquartered in London, United Kingdom, the agency blends storytelling, content strategy, and scalable systems to turn expertise into digital authority. Amplify works with seven and eight-figure entrepreneurs who want to become the recognized voice in their industry without sacrificing the time they need to run their businesses.
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Amplify offers end-to-end content services designed for entrepreneurs and creators who have the knowledge but lack the time, systems, or team to distribute it effectively. The agency handles content strategy, short-form and long-form content production, podcast repurposing, video editing, and social media management across platforms.
Rather than managing isolated channels, Amplify builds a complete content funnel for each client. Every engagement begins with a bespoke content strategy tailored to the client's goals, ideal audience, and platform dynamics. The agency's specialist team handles production and distribution while the client focuses on filming and running their business.
Amplify operates as a fully remote agency with content creators, strategists, and video editors working across multiple time zones.
Amplify's approach is built on a proprietary system called the StrateTree framework, a visual content map that helps creators understand what to post, where to post it, and why. The framework defines a client's core values, personal brand statement, content pillars, and core topics in a single exercise, giving them a clear positioning foundation before any content is produced.
To extend this system beyond agency clients, Joe built the Personal Brand GPT, a free AI tool trained on Amplify's frameworks. As of early 2025, the Personal Brand GPT has helped more than 1000+ people define their brand identities. It is the same tool Amplify uses internally with its paying clients.
The agency's guiding principles are clarity, consistency, and creativity. Amplify's philosophy holds that the creators who win are not the most talented but the most consistent, and that consistency requires systems rather than willpower.
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Amplify has built a client roster that includes some of the most recognized names in the creator economy and business thought leadership. Past and present clients include Jordan B. Peterson, Chris Williamson of the Modern Wisdom podcast, Sahil Bloom, Greg Isenberg, Ali Abdaal, Cliff Weitzman of Speechify, and Andreessen Horowitz's a16z Podcast.
Several Amplify clients have gone on to become New York Times bestselling authors and established thought leaders in their respective fields.
Chris Williamson, host of the Modern Wisdom podcast, has worked with Amplify since 2020 on short-form content and podcast repurposing. Ali Abdaal's testimonial notes that Joe managed 100% of his social media strategy for three years, growing the audience from 20,000 followers to over 800,000 across platforms. In the words of entrepreneur Noah Kagan, Joe was the "creator behind the creator."
Beyond its agency services, Amplify has expanded into education through . The flagship offering is Personal Brand Mastery, a self-paced course that packages the exact systems and processes the agency uses with its clients. The course covers positioning, content strategy, writing, LinkedIn optimization, content funnels, and team building.
Amplify also runs a six-week cohort programme for creators, executives, and entrepreneurs who want live instruction, direct feedback from Gannon and the Amplify team, and community accountability. The Amplify Community membership includes access to a private Circle community, weekly co-writing sessions, live guest masterclasses, and the Amplify Co-Pilot AI tool.
In 2026, Amplify hosted Build Authority LIVE, a free online summit focused on building personal authority in the age of AI. The event featured leading voices in the creator economy including Ali Abdaal, Jay Clouse of Creator Science, Lara Acosta, and Justin Moore.
Amplify launched in April 2021 in the UK. The agency's origin traces back to founder Joe Gannon's early career managing social media for the University of Cambridge, where he learned how to manage large accounts and engage audiences. He went on to work at a video production company as a content marketer, where he developed skills in content repurposing and uncovering the stories of CEOs and founders.
Gannon recognized LinkedIn as an underused platform and began posting video content in 2019 when such content was still rare. After connecting with Ali Abdaal over dinner, he was hired to manage Abdaal's LinkedIn presence. The results were dramatic: Abdaal's audience grew from 20,000 to over 800,000 followers, establishing Gannon as a go-to expert for LinkedIn growth.
When Gannon lost his full-time role during the pandemic, he channeled the setback into freelancing for creators and founders in the growing creator economy. His first clients were Ali Abdaal, Cliff Weitzman of Speechify, and Chris Williamson. Working early mornings and late nights, he built what would become Amplify.
Joe Gannon is the founder and director of Amplify. A British brand strategist, Gannon studied psychology at the University of Nottingham, graduating with a Bachelor's degree in 2018. He has spent over seven years building personal brands in the creator economy. Gannon is a LinkedIn Learning instructor, teaching the course Purpose-Driven Personal Branding. He publishes the weekly Creator's Compass newsletter on personal branding and content strategy, with a growing community of 2,000+ readers.
Gannon has been featured in Indie Hackers, Coaching.com, and Favikon. He has spoken at the Coaching.com Summit on mastering personal branding and appeared on Passionfroot's Creators on Air podcast. His YouTube channel features educational content on personal branding, including the popular workshop "Build Your Personal Brand in 10 Minutes."
Amplify is a personal brand agency for world-class founders and creators, founded by Joe Gannon in 2021. Headquartered in London, the agency helps seven- and eight-figure founders build online authority through content strategy, the StrateTree framework, and end-to-end content production. Clients include Jordan B. Peterson, Chris Williamson, Sahil Bloom, Greg Isenberg, Ali Abdaal, Cliff Weitzman, and Andreessen Horowitz.
No. Black Friday is the only time we discount the January cohort. Outside this window, seats return to full price.
Amplify was founded by Joe Gannon, a personal brand strategist and LinkedIn Learning instructor. Joe launched the agency in April 2021 after spending several years building personal brands for some of the most recognised creators in the world, including Ali Abdaal and Chris Williamson of the Modern Wisdom podcast.
When you join the cohort, you’ll be added to Circle - our private community platform. From that date, you’ll enjoy 12 months of membership, giving you access to all community events and resources. It’s also where you’ll connect with your cohort throughout the 5 weeks and beyond.
Amplify works with seven- and eight-figure founders, entrepreneurs, and creators who want to become recognised thought leaders in their industry. Past and present clients include Ali Abdaal, Chris Williamson, Sahil Bloom, Greg Isenberg, Jordan B. Peterson, Cliff Weitzman of Speechify, and the Andreessen Horowitz a16z Podcast team.
Amplify offers end-to-end personal brand management, including content strategy, short-form and long-form content production, podcast repurposing, video editing, and social media management across platforms. Every client engagement begins with a bespoke content strategy and the agency handles production and distribution on the client's behalf.
Amplify helped grow Ali Abdaal's social media presence from 20,000 to over 800,000 followers across platforms over three years. Several Amplify clients have gone on to become New York Times bestselling authors. Chris Williamson of the Modern Wisdom podcast has worked with Amplify since 2020 on short-form content and podcast repurposing.
Yes. Beyond its agency services, Amplify offers education through Amplify Academy. This includes Personal Brand Mastery, a self-paced course that packages Amplify's agency systems for founders and creators, and a six-week live cohort programme with direct feedback from Joe Gannon and the Amplify team. The Amplify Community membership also includes weekly co-writing sessions, live guest masterclasses, and the Amplify Co-Pilot AI tool.
That’s actually the best time to start. Personal Brand Mastery is designed to help beginners avoid years of trial and error. You’ll learn how to find your positioning, craft content that resonates, and build momentum from zero. Many of our students started with no following at all and quickly built an engaged audience by applying the system.
We’d love to help. You can reach us at support@amplifyacademy.com. We’ll get back to you within 48 hours.